Prototype1 bridges the gap between talent and opportunity for Canadian and U.S. football athletes.

Prototype1 bridges the gap between talent and opportunity for Canadian and U.S. football athletes.

We scout, develop, and elevate careers with elite branding, recruiting, and management

A crucial partnership in an athlete’s journey

Through a dedicated and holistic approach, Prototype1 acts as a crucial partner in an athlete’s journey, transforming raw talent into professional success. We understand that maximizing an athlete’s potential requires more than just on-field performance. Our team is committed to unlocking every opportunity by crafting a strong personal brand, securing high-level exposure, and providing expert career guidance, ensuring that each athlete is not only seen by scouts but also fully prepared to thrive at the next level. This comprehensive support system gives players the competitive edge they need to achieve their dreams.

See What We’re Building

About us

Our vision

Our vision is to become the premier career agency for football athletes, a destination where talent is not just managed but meticulously nurtured and elevated. We aspire to set the industry standard for integrity, expertise, and results, becoming the most trusted partner for athletes seeking to build lasting and successful careers. This means being recognized not only for our ability to secure top-tier opportunities, but also for our unwavering commitment to the personal and professional growth of every athlete we serve, solidifying our reputation as the best in the business.

Our mission

Our mission is to bridge the critical gap between talent and opportunity at every level of football. We actively seek out exceptional athletes—whether they are overlooked prospects or established professionals—and connect them with the resources, exposure, and guidance they need to succeed. We are the architects of an athlete’s career path, working tirelessly to break down barriers, create pathways to the next level, and ensure that their hard work and dedication are met with the right opportunities. This commitment to bridging the divide is at the very heart of everything we do.

Our model

Our unique approach is athlete-led, data-informed, and built for impact. We put the athlete at the center of everything we do, crafting a personalized career strategy that aligns with their specific goals and strengths. This process is reinforced by a data-informed methodology, where we use analytics and objective metrics to make strategic decisions in recruiting and career development. The entire model is designed to produce tangible, long-term impact, not just short-term gains. By focusing on these three pillars, we ensure that every action we take is purposeful and directly contributes to an athlete’s professional growth and success.

Athlete-led. Data-informed. Built for impact.

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Services

Recruiting

Our process begins with an in-depth scouting and evaluation of an athlete’s abilities. We conduct a comprehensive analysis of game film, performance data, and physical attributes to objectively assess a player’s strengths, weaknesses, and overall potential. This foundational step allows us to accurately determine the level of competition for which an athlete is best suited, creating a realistic and effective roadmap for their career progression.

Navigating the collegiate recruitment process requires more than just athletic talent. We provide crucial guidance on academic eligibility, working with athletes to ensure they meet the necessary GPA and test score requirements. Our focus also extends to finding the perfect “academic and athletic fit,” helping athletes identify universities and programs that align with their educational aspirations, career goals, and on-field expectations.

We actively market our athletes to a targeted network of college coaches and scouts. Our team creates professional, detailed athlete profiles that highlight key stats, accomplishments, and skills. We then execute a strategic outreach plan, personally contacting coaches at programs that are a strong match for the athlete’s position and talent level, ensuring their profile lands directly in the hands of key decision-makers.

In today’s recruitment landscape, a high-quality highlight reel is essential. We provide expert support in managing and optimizing an athlete’s Hudl profile. Our services include a collaborative process of selecting the most impactful game clips, professionally editing the footage to create a dynamic highlight reel, and ensuring the profile is structured to capture a coach’s attention immediately and effectively.

Showcases, combines, and camps are a vital part of the recruiting process, but attending the right ones is key. We offer personalized guidance on showcase selection, helping athletes identify and register for events that are best suited for their position and will be attended by coaches from their target schools. This strategic approach maximizes an athlete’s exposure and ensures their time and investment are well-spent.

NIL / Branding

 

We conduct comprehensive social media audits to ensure an athlete’s digital presence is professional, consistent, and free of any content that could negatively impact their brand. This detailed review helps us identify opportunities for growth, optimize their profiles, and build a positive online reputation that appeals to brands and fans.

Our team works closely with athletes to define their unique brand identity and value proposition. We develop strategic brand positioning and identity plans that articulate their personal story, values, and goals. This process creates a consistent and authentic public image that resonates with their target audience and potential partners.

We design and execute targeted marketing campaigns to increase an athlete’s visibility and marketability in the NIL landscape. By creating compelling content and leveraging our network, we showcase their strengths and personality to a wider audience, positioning them as a valuable asset for brands seeking partnerships.

We act as expert brokers for NIL deals, handling all negotiations to secure the best possible terms and compensation for our athletes. We take a standard 15% fee for this service. Beyond individual deals, we are committed to legacy branding, a long-term strategy focused on building a durable, valuable brand that extends well past an athlete’s playing career.

 

 

Player Development

 

We provide access to elite positional coaching tailored to an athlete’s specific needs. Our network of experienced coaches offers specialized training, technique refinement, and strategic insights to enhance on-field performance and give athletes a competitive edge at every level of their career.

For athletes transitioning to the professional ranks, we offer a dedicated preparation program for the NFL Combine and Pro Days. This includes a rigorous regimen of physical training, positional drills, interview coaching, and media training to ensure our athletes are fully prepared to perform at their peak and make a lasting impression on scouts and team personnel.

 

 

Pro Representation

 

Our professional representation services include expert contract negotiation to secure the most favorable financial terms, incentives, and long-term security for our pro athletes. We are tireless advocates, leveraging our industry knowledge and negotiation skills to maximize our client’s earnings and career stability.

 

 

 

We manage an athlete’s public image through a proactive media strategy. This service includes interview preparation, media training, and crisis management, ensuring our athletes can navigate press engagements with confidence and poise. Our goal is to leverage media opportunities to build their brand and public profile positively.

 

News & Media

 

Prototype 1

case studies

In house articles

Recruiting tips, NIL updates, scouting insights, case studies